In a previous marketing tip, I’ve talked about creating benefit statements to help you identify what it is about you, your products, your services and your business that makes you different. The things that help you to stand out of the crowd. Another way to differentiate yourself is by giving an outstanding customer experience. The sensations they feel, when they interact with you and do business with you will make you stand head and shoulders above your competition. They’ll talk about their experiences and, let’s face it, we know how powerful word of mouth is. In recent research by Salesforce