Do you sometimes wonder if the effort you are putting into your tweets, updates and posts is really getting you anywhere? Maybe you’re seeing some interaction from your efforts but still can’t see how this is going to help you. Where’s it all going? If you can relate to this, maybe you have fallen into the trap of one or more of the three most common Social Media mistakes. Or perhaps you are reluctant to include Social Media in your marketing because either you don't know where to start or you are fearful of beginning something that you don't completely