I recently had the good fortune to be on stage presenting an educational seminar with Simon Drury of Art of Reinvention. Simon’s presentation was full of invaluable insight and helpful tips, which help us to be more successful during the sales process. I asked him to summarise these points in a guest blog, which he has kindly agreed to do. Simon Drury Over to Simon... Human beings are emotional creatures! Innumerable studies have shown that most, if not all our decisions are driven by our emotions. This is no more true than when we are in ‘buying mode’.