Please don’t hide
It's for the customers you've yet to gain and the ones you've already helped that you must show up consistently, sharing your knowledge, seeking to add value.
Watch your language
I recently came across a 1-day marketing course for a specific industry. My initial thought was how great to run such a niche workshop. Then my heart sank as I read the content: Identify the 4P’s of marketing approached by Kotler Identify the components of the marketing mix and extended marketing mix…. Use the marketing triangle as a logical and customer-centred approach to market your business Watch your language This reads more like an agenda for the seminars I used to attend whilst studying for my marketing qualifications. And a picky student would point out that the first two points