Prevention is better than cure, right?
Is the desire to offer preventative services, stopping you gaining new clients?
Make sales without selling with a good business story
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
Two important reasons why you should build an email marketing list
Are you too reliant on social media? It's a risky strategy. You could lose your connections in a flash. Here's how to reduce the risk and further nurture relationships to develop trust and sales.
Why is your content not gaining you leads?
If your content isn't gaining you leads, sales and clients, you might want to find out how to create engaging content. That's a great place to start, but it might not be the content that's the problem.
Creatively setting business goals
If your marketing strategy is aligned with last year’s goals, you won’t achieve this year’s goals – unless you want exactly the same. Take these next steps to become creative with your 12 months business goals.
How do you know if it’s time to niche?
Taking the first steps towards developing a niche can be a scary thing to do. When is the right time to niche? I asked Nick Allsopp why he felt the time was right for him and his business. His situation may resonate with you and help you take your next niching steps.
One simple question that will bring you new clients
You might feel it’s blindingly obvious why your clients buy. They have a problem that you resolve, so they buy. But it's far from being that simple.
When is the right time to focus on a niche
Introducing three solo business owners who realised the time was right to explore, discover and develop their niche and how I helped them to do so.
Guest podcast about niching
I was delighted to make a guest appearance on Ian and Tracey Earl's podcast, Business Talks 2, talking about the challenges of developing a niche.
The secret is in your clients’ words
Your clients are a fabulous resource for providing the right words and expressions to use in your marketing. Their words make sense to them, so when you use their language in your content it will resonate and attract more ideal clients just like them.