Getting your Messages Crystal Clear
Writing Benefit and Positioning Statements When you meet someone for the first time and they ask you what you do, if you are passionate about how you help your customers, it can be quite easy to create a great impression. You have the advantage of eye contact, facial expressions and hand gesticulations. They can hear the enthusiasm in your voice and see the energy you exude. But take that live situation away and being left with just words is a whole new ball game. The good news is that with some effort and help from those around you, it’s possible