Why measure your marketing? Seems like a pretty obvious question, but I wonder how many of us actually measure the results from our marketing. Perhaps you’ve left the corporate world to get away from the pressures of targets and endless meetings presenting figures and forecasts. Those were the days when you were accountable to others. Today you have to be accountable to yourself! It certainly pays to keep your eye on results achieved from your marketing efforts. This will help you to make better decisions and ensure that your marketing budget is spent wisely. Time is a valuable resource too and knowing