At the free website marketing seminar on 21st March we will be referring to the term keyword.  So in preparation here’s some information about keywords to get you thinking about how they are relevant to you. What is a keyword? In the context of a website, a keyword can be either one word or a phrase, which defines the subject of the webpage. Why do we need keywords? The keyword or phrase tells the search engine what the website or the webpage is all about.  It is really important for the search engines to suggest relevant websites based on the