One simple question that will bring you new clients
You might feel it’s blindingly obvious why your clients buy. They have a problem that you resolve, so they buy. But it's far from being that simple.
PST! How to politely attract the attention of your ideal client
How to use PST! (Problem, Inspiration, Transformation) for content inspiration and a framework to quickly and easily write blogs and social media posts.
How do I find my customers?
Surrey Chambers of Commerce asked me to answer one of the most frequently asked questions by their members for their 'Ask the Expert' feature in The Chamber magazine. If you don't receive this excellent publication and missed the chance to read my response here it is. How do I find my customers? This is a frequently asked question, which is best answered by another question. Who are you targeting? If the answer to that question is ‘well everyone can do with my services’, that’s probably why there is confusion over how to find your customers. It’s very tempting, particularly when