Make sales without selling with a good business story
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
Taking the first steps towards developing a niche can be a scary thing to do. When is the right time to niche? I asked Nick Allsopp why he felt the time was right for him and his business. His situation may resonate with you and help you take your next niching steps.
Introducing three solo business owners who realised the time was right to explore, discover and develop their niche and how I helped them to do so.
I was delighted to make a guest appearance on Ian and Tracey Earl's podcast, Business Talks 2, talking about the challenges of developing a niche.
If you've fallen out of love with your business, there's something out of alignment. Discover 3 areas to fix to enjoy the success and rewards you deserve.
Surrey Chambers of Commerce asked me to answer one of the most frequently asked questions by their members for their 'Ask the Expert' feature in The Chamber magazine. If you don't receive this excellent publication and missed the chance to read my response here it is. How do I find my customers? This is a frequently asked question, which is best answered by another question. Who are you targeting? If the answer to that question is ‘well everyone can do with my services’, that’s probably why there is confusion over how to find your customers. It’s very tempting, particularly when