How do people feel about you? We all know that people do business with the people they like. So it’s really important to know how others feel about us. People do business with people they like Here's an example... Imagine that you are in the market for a new website. You’ve had your existing one for 3 years. It was created by a friend as a favour when you first started your business. You now are firmly established and wish to invest in a website that truly reflects the brand you’ve developed and the personality that your contacts have come to