When you’re considering how you would like your business to be perceived by prospects you’d like to attract and customers you’d like to keep, you’ve probably looked at: The types of problems that your customers have that you resolve The products and services that you offer to resolve their problems Hopefully you’ve considered: How you’ve adapted your offering to make it totally relevant to your target audience The appropriate price point that reflects the level of service or quality of product How else can you reassure that you are the one they should choose? Well, you’ll be demonstrating your understanding and