PST! How to politely attract the attention of your ideal client
How to use PST! (Problem, Inspiration, Transformation) for content inspiration and a framework to quickly and easily write blogs and social media posts.
What’s your problem?
Build marketing messages around your ideal client's problem. When they see or hear it mentioned, they’ll sit up, take note and take action. Remember, they're searching on their problem, not your solution.
How to build an engaged audience
On a whim, I signed up for a webinar. Within less than 10 minutes I’d left. I expect you’ve done the same. This got me thinking about how important it is to GIVE.
Client Success Story: Helen’s Secret Revealed
Helen realised that the work that gives her a real buzz was hidden from the view of potential clients! Here's what she did to reposition her services and refocus her marketing.
What’s wrong with my business?
If you've fallen out of love with your business, there's something out of alignment. Discover 3 areas to fix to enjoy the success and rewards you deserve.
Generating enquiries year after year
Creating an email marketing list and committing to consistently send relevant, interesting and helpful content generates enquiries year after year.