I had the pleasure of being a podcast guest with Ian and Tracey Earl who present Business Talks 2.
We chatted about the challenges that small business owners have around finding their niche.
Developing a niche is such an important part of your marketing strategy yet many business owners are either too nervous to go down that route, don’t believe the time is right or just don’t know where to start.
If this resonates with you grab a cuppa and join my chat with Ian and Tracey, which covers:
- What is niching
- Resistance to niching
- Benefits of niching
- Signs you might need to consider niching
- The situation of three business owners and why they decided they needed to niche.
- 3 tips to explore what your niche might be
- And a bonus networking tip
To listen to the podcast (36 minutes) click on the image below or follow this link and open up the player
If you have a question about your developing your niche, you’re welcome to book a 20 minute call.
