How would you rate your marketing efforts? You may have a good idea about how focused you are on marketing your business. But, how do you know if it’s enough? Are you doing all the right things? How could you improve? Here’s a quick, fun quiz to find out how diligent you are about marketing and if you’ve got most of the marketing bases covered. The questions are easy and multiple choice. Just make a note as you go through of whether A, B or C reflects your circumstance most closely. At the end, add up how many of each

Shine a light on your best work Have you ever noticed that tell-tale sign, as you’re telling someone what you do, as their eyes glaze over? A completely blank stare. You know they really don’t get it. So, you try a different tack. You start describing how you’ve helped a particular customer. You describe them and perhaps their business and the problem they had. Then you explain how you helped them resolve it and the great outcomes they’ve achieved. What a difference in expression! No more glazed eyes. You see a nod of the head, a smile and a connection

A Business Book with a difference I'm so happy to be able to offer you this free business book, thanks to my friend, Chris Thomason. I've mentioned before the power storytelling as a means to deliver your marketing messages. The power of storytelling When you meet someone networking, describing how you've helped a client makes it so much easier to understand what you do, rather than reelling off your services. Case studies are another great way of describing who you work for, how you help them and the benefits and results you deliver. Starting a blog article with "Imagine..." allows the reader