How to build an engaged audience
On a whim, I signed up for a webinar. Within less than 10 minutes I’d left. I expect you’ve done the same. This got me thinking about how important it is to GIVE.
Client Success Story: Helen’s Secret Revealed
Helen realised that the work that gives her a real buzz was hidden from the view of potential clients! Here's what she did to reposition her services and refocus her marketing.
What’s wrong with my business?
If you've fallen out of love with your business, there's something out of alignment. Discover 3 areas to fix to enjoy the success and rewards you deserve.
Generating enquiries year after year
Creating an email marketing list and committing to consistently send relevant, interesting and helpful content generates enquiries year after year.
Lockdown is presenting opportunities on LinkedIn
People are far more proactive on social media, due to a desire to stay in touch during lockdown. This is great news for business owners and presents a fantastic opportunity, especially on LinkedIn.
Please don’t hide
It's for the customers you've yet to gain and the ones you've already helped that you must show up consistently, sharing your knowledge, seeking to add value.
Keep calm and communicate
Whatever the situation you find yourself in during the Covid-19 pandemic and lockdown, I believe we need to increase our levels of communication. This positive action, without doubt, will serve you well for the future. Staying in touch, sharing helpful content and keeping front of mind means that, when the time is right, you will be the obvious choice. In this article I want to bring a little inspiration, spark an idea or two and give recommendations about how to improve communications, without pushing yourself too far out of your comfort zone! Inspiration courtesy of Elliot and Kelly Here are
Blogging is a no brainer
Writing articles for your website is a no brainer. It's great for SEO. It's great to show how brilliant you are. It's great to show your customers how you can help them.
How to boost your networking results
You wouldn’t treat yourself to a beautiful pot plant to brighten up your home and then not water it. So, why would you make the effort to meet someone at a networking event and not continue to nurture the relationship you went out of your way to initiate. Both the new pot plant and the new contact need careful attention if they are to grow and flourish. Sunshine, Warmth and Water The obvious nutrients to care for your pot plant are sunshine, warmth and water. What are the equivalent nutrients for nurturing a networking contact? Sunshine could be commitment to
Improve marketing results through marginal gains
I’m reading Matthew Syed’s Black Box Thinking and the chapter on marginal gains has got me thinking. Syed tells a great story about his encounter with Sir David Brailsford, who in 2010 became the general manager of Team Sky. Brailsford’s mission was to win the Tour de France within 5 years. A British team had never won the Tour de France since it started in 1903. His critics thought he was nuts. Brailsford achieved his goal 3 years early. As we know, in 2012 Sir Bradley Wiggins was the first British rider to win the Tour de France. Chris Froome