Nicola Macdonald, Author at Attractive Marketing

How to Love your Prospects

By Nicola Macdonald|2014-06-20T14:57:32+00:00June 20th, 2014|Categories: Uncategorized|Tags: email marketing, Prospects, Social Media Marketing|

Earlier this week I had the pleasure of joining Nicci Bonfanti of Manage2Improve and her other guest, Julia McPherson of Just Ask Julia, on a webinar entitled ‘Love your prospects’. We were addressing three questions: 1. What can you do to show the right people that you care? 2. How can you build trust with your prospects? 3. How can you keep in touch with your prospects until the time is right? Hopefully your marketing efforts are building your list of potential customers. But it can take time for them to feel sufficiently confident to do business with you. They

What makes great content?

By Nicola Macdonald|2014-05-12T07:33:12+00:00May 12th, 2014|Categories: Uncategorized|Tags: content, email marketing, Writing articles|

Content marketing You may have heard the expression ‘content is king’ banded about recently or the emergence of ‘content marketing’. This is because Google is rewarding higher page rankings to websites with good, regular, new content. The basic website marketing still applies, but any Search Engine Optimisation specialist worth their salt should be talking to you about content. An effective way to ensure that your website is continually evolving with good quality content is to add regular articles. This is often seen on the main menu as a tab called ‘News’, ‘Blog’ or perhaps more specific to the website such

Science of Selling

By Nicola Macdonald|2014-05-01T16:59:48+00:00May 1st, 2014|Categories: Uncategorized|Tags: Sales|

I recently had the good fortune to be on stage presenting an educational seminar with Simon Drury of Art of Reinvention. Simon’s presentation was full of invaluable insight and helpful tips, which help us to be more successful during the sales process. I asked him to summarise these points in a guest blog, which he has kindly agreed to do. Simon Drury Over to Simon... Human beings are emotional creatures! Innumerable studies have shown that most, if not all our decisions are driven by our emotions. This is no more true than when we are in ‘buying mode’.

3 Social Media Mistakes to avoid

By Nicola Macdonald|2014-03-31T12:18:21+00:00March 31st, 2014|Categories: Uncategorized|Tags: Social Media, Social Media Marketing|

Do you sometimes wonder if the effort you are putting into your tweets, updates and posts is really getting you anywhere? Maybe you’re seeing some interaction from your efforts but still can’t see how this is going to help you. Where’s it all going? If you can relate to this, maybe you have fallen into the trap of one or more of the three most common Social Media mistakes. Or perhaps you are reluctant to include Social Media in your marketing because either you don't know where to start or you are fearful of beginning something that you don't completely

Creating a lead magnet

By Nicola Macdonald|2014-02-24T17:40:50+00:00February 24th, 2014|Categories: Uncategorized|Tags: email marketing, Lead magnet, website marketing|

How attractive is your website? I’m not referring to the colours, images and lay out. I want to know if your website is grabbing visitors’ attention and compelling them to take some kind of action. Generally, we like to do a bit of research and find out a bit more about people before we decide to actually pick up the phone and start asking questions. A great way to bridge the gap between a visit to your website and having that first conversation is some kind of document or interaction that the visitor can receive in exchange for their email

Getting your Messages Crystal Clear

By Nicola Macdonald|2014-01-13T14:23:40+00:00January 13th, 2014|Categories: Uncategorized|Tags: Marketing Plan, Marketing Planning|

Writing Benefit and Positioning Statements When you meet someone for the first time and they ask you what you do, if you are passionate about how you help your customers, it can be quite easy to create a great impression. You have the advantage of eye contact, facial expressions and hand gesticulations. They can hear the enthusiasm in your voice and see the energy you exude. But take that live situation away and being left with just words is a whole new ball game. The good news is that with some effort and help from those around you, it’s possible

Marketing Planning

By Nicola Macdonald|2013-12-13T17:17:16+00:00December 13th, 2013|Categories: Uncategorized|Tags: Marketing Planning|

Marketing planning for a successful 2014 Is your wow factor staring you in the face? As 2013 draws to a close it's a time when majority of business owners will be reviewing the year and setting goals and planning for the next year. If you work to a business plan you can give yourself a pat on the back. You'd be surprised, shocked even, to learn how many don't. A half decent plan will clearly set out 'what' the business is aspiring to achieve in the next 12 months. But that's just it. It's only half decent. The devil is

Marketing Power of 3

By Nicola Macdonald|2013-10-28T15:32:10+00:00October 28th, 2013|Categories: Uncategorized|Tags: email marketing, Networking, Writing articles|

Combine 3 marketing activities for increased effect If you belong to a networking group that offers the opportunity to give short presentations – grab it! Presenting to your network is a great way to raise your profile and stand out from the crowd. It gives you the ability to demonstrate your knowledge and experience and helps people to get to know, like and trust you; all essential steps along the way to gaining referrals and customers. 4Networking gives you such an opportunity and I've recently been presenting, ‘The Marketing Power of 3’ to several of the groups. ‘The Marketing Power

Ask great questions

By Nicola Macdonald|2013-09-05T07:01:57+00:00September 5th, 2013|Categories: Uncategorized|Tags: Networking|

Ask great questions and practice your listening skills When you've been at a networking meeting, have you ever found yourself talking to someone and you can see that their mind is really elsewhere? You wonder if they are mentally making a shopping list for later and what they might have for supper! Then there’s the poor listener who is thinking about their response and they’re ready to jump in way before you've finished what you have to say. Another bad habit is someone who is looking to promote a quick fix to your problem before they've really got to know

Inspiration for writing articles

By Nicola Macdonald|2013-08-06T16:02:09+00:00August 6th, 2013|Categories: Uncategorized|Tags: Writing articles|

Finding inspiration for writing articles “I’m not very good at keeping in touch with my clients and prospects”. I've lost count the number of times I've heard that confession. So if you can relate to that, don’t worry, you are not alone. One way of keeping in touch is by writing articles that provide your contacts with valuable, helpful and interesting information on a regular basis. By doing this you are keeping yourself on their radar, but more importantly you are demonstrating to them that you are knowledgeable and happy to share your expertise to help them. Because you've bothered

About Nicola Macdonald