If you only do one marketing activity
If you only do one marketing activity each month, let it be this. It can set off a ripple effect that generates leads month after month.
Measuring marketing success
Why measure your marketing? Seems like a pretty obvious question, but I wonder how many of us actually measure the results from our marketing. Perhaps you’ve left the corporate world to get away from the pressures of targets and endless meetings presenting figures and forecasts. Those were the days when you were accountable to others. Today you have to be accountable to yourself! It certainly pays to keep your eye on results achieved from your marketing efforts. This will help you to make better decisions and ensure that your marketing budget is spent wisely. Time is a valuable resource too and knowing
Launching Sprint for Growth
1st June marks the 5th Anniversary of Attractive Marketing! I'd like to say a BIG THANK YOU to all those lovely people who have supported me during this exciting and very satisfying journey. I hope in return you find my regular marketing tips helpful for your business. There's many more to come! Launching Sprint for Growth | The Blueprint It seems very apt that I've chosen this time to launch Sprint for Growth. Sprint for Growth is a joint project with Chris Thomason of Ingenious Growth. Together we've created The Blueprint. The Blueprint is the BIG picture of your BIGGER picture and
Customer Experience Sensations
In a previous marketing tip, I’ve talked about creating benefit statements to help you identify what it is about you, your products, your services and your business that makes you different. The things that help you to stand out of the crowd. Another way to differentiate yourself is by giving an outstanding customer experience. The sensations they feel, when they interact with you and do business with you will make you stand head and shoulders above your competition. They’ll talk about their experiences and, let’s face it, we know how powerful word of mouth is. In recent research by Salesforce
The missing piece of the networking puzzle
Where do you network? That’s a question that I’m often asked and I suspect it’s because the enquirer feels they are not getting the results that they’d like from the effort they are putting into networking. They're wondering if there is a networking event, meeting or group that they're missing out on. One that would actually start to work for them. I suspect they’re disillusioned with the lack of opportunities arising. After all networking is extremely time consuming and can be a big dent in your marketing budget. So it makes sense to keep an eye on what you are achieving from
Introductions via LinkedIn
LinkedIn is great for introductions To connect or not to connect on LinkedIn? That is the question. What do you do when you receive a LinkedIn invitation to connect? Do you?: Hit accept and move on or Just ignore it and move on From conversations I've had it seems that both of these reactions are the norm. Some people want to keep their connections nice and tidy, just including those they've met. Others are happy to collect as many connections as possible; the more the merrier. Thing is, both strategies seem to have the same outcome; zilch. I believe the
7 business points for success
We’ve introduced a new section to the award winning monthly Dorking Rugby Club Networking event. We’ve called it The Goal. It’s an opportunity for our loyal supporters to give a 10-minute presentation when they can share 7 points (in rugby terms this is a converted try!) that have helped them achieve success in their business. I kicked off The Goal and here are my 7 business points for success. 1) Break down your big financial goal This is always the starting point in my Marketing Planning workshops and when I start working with any new client. You may have an
FSB Surrey Business Award Winner
Winner for Networking Group of the Year Finally the nail biting was over as the FSB Surrey Business Awards Winners were announced! Chris Webb of Marks Howard LLP and Nicola Macdonald of Attractive Marketing were delighted to win the Networking Group of the Year award for Dorking Rugby Club Networking. We were presented this wonderful trophy at the Awards Dinner held at Mercedes Benz World on 18th November. You can read why I believe we won this award here.
3 PR tips from the expert
I'm delighted to invite Tina Fotherby, Founder of PR agency Famous Publicity to share her top 3 PR tips. Over to you Tina! Why put time and effort into PR? Public relations is one of the most effective forms of ‘marketing communications’ because publicity naturally appears in publications, so caries the third party endorsement of the title involved. If you are a small business owner, you may well wonder how on earth you can get a piece of the action. So many people say that Public Relations is good because it is free. It is only free in that you do not pay
FSB Surrey Business Awards
We were delighted to hear that the networking group that Chris Webb of Marks Howard and I launched just over a year ago has made it to the finals of the FSB Surrey Business Awards. Here are a few reasons why I believe we caught the eye of the judges and made it to the finals. We bring fun to the serious job of networking THE FORWARDS – Relaxed open networking over a welcome drink from the bar. THE SCRUM - This is where it gets interesting! A networker will join three different tables of 4 or 5 people and