Guest podcast about niching
I was delighted to make a guest appearance on Ian and Tracey Earl's podcast, Business Talks 2, talking about the challenges of developing a niche.
The secret is in your clients’ words
Your clients are a fabulous resource for providing the right words and expressions to use in your marketing. Their words make sense to them, so when you use their language in your content it will resonate and attract more ideal clients just like them.
PST! How to politely attract the attention of your ideal client
How to use PST! (Problem, Inspiration, Transformation) for content inspiration and a framework to quickly and easily write blogs and social media posts.
What’s your problem?
Build marketing messages around your ideal client's problem. When they see or hear it mentioned, they’ll sit up, take note and take action. Remember, they're searching on their problem, not your solution.
How to build an engaged audience
On a whim, I signed up for a webinar. Within less than 10 minutes I’d left. I expect you’ve done the same. This got me thinking about how important it is to GIVE.
Client Success Story: Helen’s Secret Revealed
Helen realised that the work that gives her a real buzz was hidden from the view of potential clients! Here's what she did to reposition her services and refocus her marketing.
What’s wrong with my business?
If you've fallen out of love with your business, there's something out of alignment. Discover 3 areas to fix to enjoy the success and rewards you deserve.
Generating enquiries year after year
Creating an email marketing list and committing to consistently send relevant, interesting and helpful content generates enquiries year after year.
Lockdown is presenting opportunities on LinkedIn
People are far more proactive on social media, due to a desire to stay in touch during lockdown. This is great news for business owners and presents a fantastic opportunity, especially on LinkedIn.
Please don’t hide
It's for the customers you've yet to gain and the ones you've already helped that you must show up consistently, sharing your knowledge, seeking to add value.