Following up an email or letter with a telephone call will greatly improve the results of a well thought out marketing campaign. However, this step is often forgotten or ignored, which doesn’t make sense when so much effort has been put into the planning of an Attractive message (see Writing an Attractive sales letter).  It’s a task that many would prefer to avoid.  But that doesn’t have to be so. Here are my top telemarketing tips: 1. Be prepared: a) Know what the objective of the call is i.e. make appointment, gain email address etc. b) Have an opening statement that’s quick

It’s all too easy to press the delete button when an email pops into your inbox.  But when a letter arrives on your desk it’s harder to ignore.  And if the quality envelope is hand written and the stamp is 1st class you’re sure to engage a few more emotions.  I’m thinking cheque or invitation already! You’ve suddenly grabbed their attention.  Add a witty promotional item and your business card and you’re going to leave behind your message even if the letter is tossed in the bin. And we’ve not even started on the eye catching titles, thought provoking words

These days customers, clients, consumers are very discerning.  Good value and great service is expected even when it’s not a quality product or service that’s purchased.  With expectations high how can you create the WOW factor? But first consider; why strive to create the WOW factor. It has a direct impact on the bottom line.  With competition fierce in most industries every business needs to keep their customers loyal.  Looking for ways to exceed expectations by adding the WOW factor will bring repeat sales and provide the opportunity to sell new products to existing clients.  It’s far easier and less

Exhibitions, whether they be local or national, are a great way to promote your business and generate leads. I’m  exhibiting with a stand for Attractive Marketing at the Better Business Conference at the Hilton London Gatwick Aiport on 11th October. Come and see me! To ensure I get the most out of the event and a return on my investment, here’s my check list. 1) Choose the right exhibition Check out the demographics of the visitors.  They should match the profile of your typical client and the target audience you wish to attract. 2) Make a plan Create a project plan with

My top 5 tips for using LinkedIn more effectively 1) Set yourself the goal to get your LinkedIn profile 100% complete by this time next week. Go to Edit Profile and the bar on the right hand side will tell you how complete your entry is.  It will take you through the steps that are required to get to 100%.  Why do this?  Apart from having more chance of being found it presents a very informative and professional image of you. 2) Use keywords (words and expressions that searchers use) in your profile just as you would when writing content for your

It takes 2 seconds to say “thank you” but why do people not do it? A friend recently asked me if I could visit a personal contact of theirs to give them some advice on how they could improve their marketing.  I owed them a favour so was happy to do so and it was clear that there was no financial reward attached. I spent time visiting them, listening and asking questions and formulating ideas.  Then later that day I detailed in an email some really good ideas that they could work on.  I even made calls on their behalf to set