Prevention is better than cure, right?
Is the desire to offer preventative services, stopping you gaining new clients?
Make sales without selling with a good business story
Irene Bukur's story got me reaching for my credit card before I'd even looked at her skincare products.
Two important reasons why you should build an email marketing list
Are you too reliant on social media? It's a risky strategy. You could lose your connections in a flash. Here's how to reduce the risk and further nurture relationships to develop trust and sales.
How to form meaningful relationships that make more sales
Lack of enquires, ghost enquiries and naff enquiries all indicate your marketing isn't building meaningful relationships. Here's a short cut and fast track to resolve this problem and turn your fortunes around.
How cheesecake and tortilla can get you more clients
Find out how two Pintxo bars stand out from the others in the old town of San Sebastian, by specialising in a dish, that brings visitors flock to try.
Why is your content not gaining you leads?
If your content isn't gaining you leads, sales and clients, you might want to find out how to create engaging content. That's a great place to start, but it might not be the content that's the problem.
Creatively setting business goals
If your marketing strategy is aligned with last year’s goals, you won’t achieve this year’s goals – unless you want exactly the same. Take these next steps to become creative with your 12 months business goals.
How do you know if it’s time to niche?
Taking the first steps towards developing a niche can be a scary thing to do. When is the right time to niche? I asked Nick Allsopp why he felt the time was right for him and his business. His situation may resonate with you and help you take your next niching steps.
One simple question that will bring you new clients
You might feel it’s blindingly obvious why your clients buy. They have a problem that you resolve, so they buy. But it's far from being that simple.
When is the right time to focus on a niche
Introducing three solo business owners who realised the time was right to explore, discover and develop their niche and how I helped them to do so.